SIMPLY DECOR - Bamboo lampshade - ECO products - Thailand

Functional vs Emotional

2010-05-31T21:32:00.000-07:00

You can’t drive emotional benefits to the bank, but you can bank on emotional benefits.

As a purchaser in today’s marketplace, we can choose from an astounding array of brands. For many categories, there is little product differentiation yet a multitude of brands are available.

Differences in product features are often referred to as “functional benefits.” Some products offer speed, advanced technology, lighter weight or improved safety; these products are easily differentiated by their brand’s functional benefits. Many marketers immediately try to create a value proposition based entirely upon the brand’s functional benefits.

In other product categories where functional benefits aren’t easily identifiable or differentiated, marketers often rely on an additional set of influencers called “emotional benefits” or “self–expressive benefits.” This additional set of influencers is where branding gets real traction.

Let’s look at an example. As a business person, you often need a pen. In selecting a pen, your first choices are likely based upon functional benefits: ballpoint, roller–ball, soft tip or fountain pen. You can buy any of these pens at a low price point from a variety of brands. Or, as you move past functional benefits only, your choices increase. You can buy brands at a premium price point that offer “emotional and self–expressive benefits.

Choose home decorated Choose LAMPDEC(R),self-expressive product

What is Eco-Friendly?

2010-05-06T23:26:00.000-07:00

The term “eco-friendly” is used to describe activities which are good for the environment. It is a shortening of “ecologically friendly,” and you may also hear terms like “environmentally friendly” or “green” used to describe similar activities. There are a range of ways in which activities can be eco-friendly, ranging from products which are constructed in an environmentally friendly way to making lifestyle changes which are designed to benefit the environment.

People engage in eco-friendly activities because they are concerned about the health of the environment. Environmental issues were first pushed to the forefront of the collective consciousness in the late 1900s, when people realized that their activities were having a negative impact on the environment. Pollution, rampant use of natural resources, and other activities were questioned in light of information about how these activities hurt the environment, and people began to look into more eco-friendly ways of living and doing business.

Many savvy companies realized that investing in green product development would pay off, and lines of eco-friendly products can be found in many regions of the world today as a result. These products are usually made in factories which are environmentally friendly, such as facilities built from recycled materials which use solar panels for power, and they are made from components which are also good for the environment, like plant-sourced ingredients for soaps, or recycled metal for electronics. Product packaging, advertisements, and other materials may also be eco-friendly.

Strictly speaking, eco-friendly products still have an impact on the environment, but the impact is greatly reduced when compared to conventionally produced products. In some cases, eco-friendly products may even have a positive benefit, depending on how the company does business. Many such products are also aimed at lifestyle changes which benefit the environment, so even if the product itself is not totally neutral, the actions undertaken by the consumer after buying the product are beneficial. For example, eco-friendly light bulbs require energy and resources to make, but they save energy once they are installed in a home.

Products are not the only thing which can be eco-friendly. Activities can also be friendly to the environment, as in the case of things like carpooling, gardening, composting, and recycling. Some people think that eco-friendly products are only the first step, and that people who are really committed to the environment also need to modify their lifestyles, reducing the amount of resources they use by living more efficiently.

Why eco bamboo lamp?

2010-04-28T19:47:00.002-07:00

To protect our earth
To reduce temperature
To share to people
To do together....

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